Lead Generation Funnels
Ads → focused landing page → inquiry form → CRM routing → follow-up.
Service businesses seeking qualified inquiries.
Services
The technology works better when the strategy connects it.
Advertising, pages, follow-up, and measurement organised around one thing: the path your customer actually takes.
Funnel types
Sales funnels built around how your customers buy.
Explore a funnel to see the journey, the typical components, and the businesses it suits.
Appointment Funnels
Ads → service page → qualification → scheduling → reminders.
Businesses that sell through consultations, estimates, or appointments.
Ecommerce Funnels
Ads → product or collection page → checkout → recovery and retention.
Businesses selling products online.
Quote & Estimate Funnels
Ads → project details → estimate request → team notification → sales follow-up.
Landscaping, hardscaping, home services, and other project-based businesses.
Retargeting Funnels
Prior visit or engagement → relevant follow-up advertising → return visit → action.
Businesses with existing traffic that isn't converting the first time.
Retention & Reactivation
Past customer or lapsed lead → segmented journey → repeat purchase or renewed interest.
Businesses with a customer list they're not currently speaking to.
Selected funnel
Lead Generation Funnels
Ads → focused landing page → inquiry form → CRM routing → follow-up.
Service businesses seeking qualified inquiries.
Typical components
- Meta or Google campaigns aimed at a specific service
- A landing page built around one offer
- Inquiry form with qualifying questions
- CRM capture and routing to the right inbox or rep
- Automated acknowledgment and follow-up sequence
An example structure. The components actually built depend on the agreed scope.
The connected offering
Four jobs, one system.
Concise summaries first. Open a group to see everything it covers.
Bring People In
Advertising and visibility that reaches the right people with something worth reading.
Meta AdsGoogle AdsYouTube advertisingSEO and local visibilityAd creative and copy
- Google Shopping and Performance Max where suitable
- Paid campaign audits
- TikTok, LinkedIn, and Microsoft advertising when appropriate
- Local and multi-location campaign management
- Google Business Profile optimization and service-area pages
- Brand messaging and visual identity
Turn Interest Into Action
Pages and offers that give a visitor an obvious next step.
WebsitesLanding pagesOffer developmentForms and booking flowsEcommerce conversion improvementsA/B testing where appropriate
- Website design and development
- Lead-generation funnels
- Conversion rate optimization
- Content strategy and product or service content
- Technical SEO reviews
Keep Opportunities Moving
The routing and follow-up that carries an inquiry to a decision.
CRM integrationLead routingEmail automationPermission-based SMSAppointment remindersSales pipeline workflows
- CRM setup and data hygiene
- Quote and estimate follow-up sequences
- Task assignment and sales notifications
- Reactivation journeys for lapsed inquiries
Understand What's Working
Measurement across the whole path, not just the ad.
AnalyticsConversion trackingCampaign reportingFunnel performance reviewsTesting and optimization
- Reporting dashboards
- Marketing audits and budget planning
- Positioning and customer research
- Fractional marketing leadership
What clients receive
A clear scope. A connected system.
Deliverables depend on the engagement agreed before work begins.
- A customer journey and funnel plan
- Channel and campaign recommendations
- Agreed landing pages and creative
- Tracking and CRM configuration within scope
- Follow-up workflows within scope
- Campaign management
- Reporting and improvement recommendations
Transparency
How we work, stated plainly.
You own your accounts
Advertising accounts and business assets stay yours, always.
Ad spend is separate
Money paid to Meta or Google is billed by them, separate from management fees.
Scope comes first
Responsibilities, deliverables, and fees are agreed before launch.
Measurement has limits
Tracking guides decisions but cannot capture every customer interaction.
Results vary
Outcomes depend on your offer, market, budget, sales process, and other factors.
Let’s build the funnel your business needs next.
Tell us what you want more of. We’ll map the path from ad to customer and show you where it fits.
Build my growth funnel